018 sub-areas
Customer Success
Customer Onboarding Process · Value Delivery Clarity · Retention Metrics · +5
Wheel of Startup
8 domains. 64 connected sub-areas.
Every sub-area is scored from 1–10 with evidence, the gap to 10, and a description of the ideal state. Domain averages expose the weakest system before scaling pressure does.
What rating do you give it now?
Why is it not a 10 yet?
What does the ideal 10 look like?
028 sub-areas
Business Development & Investment Strategy
Revenue Model Clarity · Unit Economics · Pricing Strategy · +5
038 sub-areas
Marketing & Communications
Market Positioning · Target Audience Definition · Customer Acquisition Strategy · +5
048 sub-areas
Finance & Accounting
Financial Forecasting · Cash Flow Management · Burn Rate · +5
058 sub-areas
Legal & Regulations
Legal Structure · Intellectual Property · Regulatory Compliance · +5
068 sub-areas
HR & Team Development
Team Composition · Hiring Process · Onboarding System · +5
078 sub-areas
Tech Development & Innovation
Technical Architecture · Development Speed · Code Quality · +5
088 sub-areas
Operations & Systems
Process Documentation · Automation · KPI Tracking · +5
From evidence to pattern
A heat map makes the weakest links visible.
Each row is one venture domain. Each cell represents one of its eight sub-areas, using a consistent critical-to-strong scale. Founders can open any cell to review evidence and improvement guidance.
CriticalDevelopingStrong
Three foundations
The operating model changes with complexity.
01 · €0–€1M
Startup
Validate the market and build repeatable customer acquisition.
02 · €1M–€10M
Stand Up
Move from builder to architect and make all eight systems repeatable.
03 · €10M+
Scale Up
Move from architect to strategist and delegate execution.
Five-stage journey
Development has a sequence.
The certification journey follows venture evidence from research through product-market fit, stand-up and scale-up.
01
Research
02
Problem-Solution Fit
03
Product-Market Fit
04
€350k Gross-Profit Stand-Up
05